direct in google analytics
10 March 2022

How to decode the Direct source in Google Analytics?

Direct traffic in Google Analytics is often understood as only traffic coming from direct entries by typing the domain name into the browser or clicking on a saved bookmark. In fact, this is only part of the truth and it is worth considering how such traffic can be decoded to refine our analysis. The official […]

pzip
16 July 2019

PragmaticAD is a supporting member of PZIP

PragmaticAD has become a supporting member of Polish Association of Lending Institutions to help loan companies in digital growth. Affiliate Management, Fraud Prevention, and Digital Analytics are the main fields that fintech companies are interested to optimize. We believe that cooperation with PZIP can drive fintech companies to deliver better results in the digital marketing space. […]

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